Wyndham City
Creative Industries Research
Stakeholder Engagement, Research and Insights
Working with Wyndham City and stakeholders to support the development of a Creative Framework to better define how the City supports and grows its creative industries.
Completion / 2021
Client / Wyndham City
Location / Bunurong and Wadawurrung Country / Melbourne, Victoria
Wyndham City Council engaged Greenshoot Consulting to undertake data collection and analysis of the economic participation and contribution of the creative industries within the City using ABS data, and to compare this data to historical data sets and to current activity across similar LGAs.
A key driver for this work was to develop a strategic understanding of the economic contribution of the creative industries to the broader Wyndham economy in order to inform future decision-making and investment opportunities. Ensuring that future decisions are predicated on robust data and replicable data collection techniques which can help identify trends and opportunities for growth while establishing a set of baseline data, based on an agreed and fit-for-purpose definition of the creative industries was a foundational element of the project.
To deliver on this aspiration, Greenshoot Consulting, with support from its partner Value Advisory, undertook the following key activities: Established a definition of the creative industries and an replicable approach to data gathering to Inform consultation methods in future strategic work; Quantified baseline data of the creative industries in Wyndham; Analysed trends in creative industries employment and participation in Wyndham; Analysed the current value and potential value of supporting the growth of creative industries; and evaluated the impact, value and benefits associated with investment in the creative industries.