Parks Victoria
Wattle Park Traditional Owner Engagement, Wayfinding, Interpretation & Storytelling Strategy
Traditional Owner Engagement, Wayfinding and Interpretation Strategy, Artwork Management
Greenshoot was engaged by Parks Victoria to develop a whole-of-park Wayfinding Strategy & Style Guide and Interpretation & Storytelling Strategy to align with the future masterplan development.
Completion / 2023
Client / Parks Victoria
Traditional Owners / Wurundjeri
Location / Melbourne, Victoria Greenshoot Consulting sought to improve the visitor experience by making the park easy to navigate, while considering the diversity of visitors and experiences the park has to offer.
The Style Guide describes the look and feel of wayfinding and interpretive signage in Wattle Park that is responsive and appropriate to the heritage and ecological values of the park and aligned with Parks Victoria branding.
The Interpretation and Storytelling Strategy defines how Parks Victoria will connect existing and new Wattle Park visitors to place and nature by revealing the park’s unique and layered stories and experiences. The Strategy provides an actionable framework for the development of engaging, destination-specific narrative experiences, digital tools and interpretive signage that address the needs and accessibility of all users to improve the visitor experience.
Greenshoot also led the engagement with key stakeholders including Traditional Owners and Heritage Victoria to inform the strategies.