Sovereign Hill
Vision Setting, Strategic Planning and Community Engagement
Vision and Strategy, Community Engagement
Greenshoot led a strategic planning process to set the foundation for a rejuvenation of the iconic tourism attraction and museum. We then delivered a community activation program to seek community and stakeholder feedback into the development of Sovereign Hill’s 10 year master plan process, and developed a fundraising strategy to support its delivery.
Completion / 2022
Client / Sovereign Hill
Location / Wurundjeri Country / Melbourne, Victoria
50-year Vision Setting and Strategic Planning
Greenshoot undertook a series of consultations with the Sovereign Hill executive team and Board of Management and used insights as the basis for developing a new Vision, Mission, Principles for Future Decision Making and Priority Actions for the organisation to support Sovereign Hill to reinvent itself and maintain relevance within a rapidly changing environment.
The work undertaken by Greenshoot underpinned a master planning process, providing a framework for a rejuvenated operating and business model and setting the organisation up for long term success.
Business Planning and Community Engagement
To seek community and stakeholder feedback into the development of Sovereign Hill’s 10 year master plan process, as well as to develop a fundraising strategy to support its delivery, Greenshoot was engaged to undertake a community activation program.
Greenshoot undertook a community and stakeholder consultation process within the COVID-19 lockdown period. This required Greenshoot to design and deliver a series of online workshops designed for specific stakeholder segments including SMHA Board, Disability services, Regional tourism providers, Youth, and Local schools.
Stakeholder insights drawn from the consultations and community workshops were then aggregated and used as the basis of an Insights Report to the Sovereign Hill Executive Team to help inform the master planning process and future programming and community engagement activities.