North East Link Project

Strategy and Vision, Facilitation and Engagement, Culturally Responsive Codesign

As part of SPARK consortium, Greenshoot created the overall design strategy for the North East Link project and currently leads First Peoples community consultation and culturally responsive design translation.


Client / SPARK Consortium
Traditional Owners / Wurundjeri
Collaborators / Uncle Colin Hunter Jnr, Aunty Joy Murphy Wandin, Craig Murphy, Emma Muildenhall
Location / Wurundjeri Country / Melbourne, Victoria

North East Link is the world’s first road project to use the International Indigenous Design Charter principles. The design is guided by three Wurundjeri pillars: Connection to Country, Caring for Country and Connecting People.

Greenshoot completed thorough historical research, looking into the pre-colonial occupation of the expansive site, as well as the post-colonial impact on Wurundjeri people in the region, establishing key themes and narratives to be explored. Considering the significant cultural and historical importance of the site to Wurundjeri people, was of vital importance in anchoring First Peoples aspirations across the project.

Greenshoot facilitated a range of workshops with Traditional Owners, consistent with the Principles of the International Indigenous Design Charter. The workshops helped establish key design opportunities within the project, linking narratives across the whole site (five different project sites) as well as identifying themes unique to each site and how Traditional Owner knowledge could be celebrated and amplified through culturally responsive design.