City of Monash
Arts and Culture Strategy Community Engagement

Strategy, Community Engagement, Research and Insights

Greenshoot conducted research into the local creative and cultural industry, community engagement, data collection and analysis of community-based feedback to shape the development of Council’s Arts & Culture Strategy.

Completion / 2022
Client / City of Monash
Location / Wurundjeri Country / Melbourne, Victoria

Monash is a culturally vibrant, multicultural community with 45% of residents born overseas, and is Victoria’s largest employment destination in Victoria, outside of the CBD. The City of Monash was developing a new Arts & Culture Strategy to guide the direction of creative and cultural support programs, events and initiatives until 2025.

The new Arts & Culture Strategy established a blueprint to ensure the City’s provision of creative and cultural services continues to meet the aspirations of the local creative community as well as the broader Monash community. A key driver for this work was to ensure the City’s creative and cultural industries recovered and thrived in a post-Covid environment, as well as maximising the economic, social and cultural impacts that the creative industries bring to the City.

Greenshoot’s work included:

  • Assisting in documenting the current state of creative and cultural provision within the City of Monash

  • Providing a research driven plan that incorporates the value, needs and aspirations of the Monash creative, cultural, and broader community

  • Identifying priorities to assist in informing planning, investment, and policy

  • Describing a community-led vision, pillars, and priorities for the City until 2025.